In face of two horrific tragedies, can Malaysia brand ever recover?

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Malaysian-Airline

Within a few months of each other, two large, nearly full commercial airplanes tragically went down killing every soul on board. The first jet presumably disappeared over the Indian Ocean and, unbelievably, has yet to be found. It may never be found. The second, of course, was almost definitely shot down by Russian Separatists over Eastern Ukraine. As I write this, the world is rightfully growing more and more furious at the Russian government for enabling this horrible byproduct of a petty, ego-driven war.

Both tragedies are variations of every air traveler’s ultimate nightmare. I don’t know which is worse: disappearing from the face of the earth or being blown off of it.

That they were both jets from the Malaysia fleet, defies comprehension. What are the odds? Thankfully, the chances of anything going tragically wrong on an airplane are tremendously long. That two worst-case disasters like these befall the…

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